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Library/Campaign/IKEA: U up?/Certificate

Spread Certificate · No. HIS-00368

Agency photograph of a phone showing IKEA’s u up? Instagram message.

This certifies how far it spread

IKEA: U up?

IKEA Canada ·February 2025 ·seeded onInstagramthenRetailPressRedditOpen web

Spread Score

36

Niche

Verified independently

Verified

Week of Feb 21, 2025

Peak date, Feb 14 ’25 to Week of Feb 21, 2025

Verified

5 platforms

Started on Instagram

Claimed, not audited

Claimed

4.5M impressions

Entrant-reported earned impressions; period undisclosed

Per The One Club / Rethink entrant

Claimed

3M

Rethink-reported messages sent, Instagram and Snapchat; period undisclosed

Per Rethink via Agency Compile

Claimed

2.5K

Entrant-reported early interactions, approximate lower bound

Per The Clios / Rethink entrant

Issued Oct 17, 2026 · Spread Score v1.2 provisional · 22 sources

howitspread.com/id/HIS-00368

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