Spread Certificate · No. HIS-01584
This certifies how far it spread
I Love Bees (Halo 2 ARG)
Microsoft (client); 42 Entertainment (agency) ·July 2004 ·seeded onOpen webthenGroup chatsPressAudioTVRetail
Spread Score
33
Niche
Verified independently
Verified
5K
Bungie.net first-day posts; reported by the HBO administrator
Halo.Bungie.Org / Louis Wu
Verified
800
Halo.Bungie.Org first-day posts; administrator report
Halo.Bungie.Org / Louis Wu
Verified
3 months
Seed to milestone, Jul 16 ’04 to Oct 18 ’04
Verified
6 platforms
Started on Open web
Claimed, not audited
Claimed
3M
Campaign players; retrospective agency claim, not audited
Per 42 Entertainment
Claimed
1M
Cumulative website unique visitors; designers via WIRED
Per WIRED
Claimed
600K
Online players in early August; designer estimate
Per Jane McGonigal / electronic book review