Spread Certificate · No. HIS-00399
This certifies how far it spread
Instacart: For Papa!
Instacart ·January 2026 ·seeded onYouTubethenPressOpen webTVReddit
Spread Score
50
Notable
Verified independently
Verified
6 outlets
National press, from Adweek and ABC Audio
Verified
11 days
Seed to peak, Jan 28 to Feb 8
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
22B impressions
Earned impressions, entrant-reported; not video views
Per The One Club (entrant-supplied campaign results)
Claimed
579M impressions
Total social reach, entrant-reported; definition undisclosed
Per The One Club (entrant-supplied campaign results)
Claimed
91M impressions
Owned campaign impressions, entrant-reported lower bound
Per The One Club (entrant-supplied campaign results)