Spread Certificate · No. HIS-00232
This certifies how far it spread
It's a Tide Ad
Tide / Procter & Gamble ·February 2018 ·seeded onTVthenOpen webXPressReddit
Spread Score
48
Notable
Verified independently
Verified
90
Traditional Super Bowl TV spot airtime
TheWrap
Verified
3 outlets
National press, from Adweek and CBS News
Verified
Same day
Seed to peak, Feb 4, 2018
Verified
5 platforms
Started on TV
Claimed, not audited
Claimed
3.6B impressions
Agency-reported earned campaign impressions
Per University of South Carolina
Claimed
$75M
Reported Tide sales increase, 52 weeks after Super Bowl
Per WARC / Cannes Creative Lions (campaign award entry)
Claimed
#1
Ipsos biometric ad ranking, Clydesdales / Mr. Clean spot
Per Ipsos