Spread Certificate · No. HIS-00236
This certifies how far it spread
Jones Road What The Foundation
Jones Road Beauty ·May 2022 ·seeded onTikTokthenOpen webPressRedditYouTube
Spread Score
31
Niche
Verified independently
Verified
13M
Duxbury first review views reported in June
Vogue Business
Verified
6.4M
Duxbury follow-up video views, not a platform total; historical press snapshot
Business Insider
Verified
Week of May 22, 2022
Peak date, May 9 ’22 to Week of May 22, 2022
Verified
5 platforms
Started on TikTok
Claimed, not audited
Claimed
30K
Product shade-quiz completions, first two days
Per Glossy
Claimed
15K
Emails generated by the product shade quiz, first two days
Per Glossy
Claimed
140%
WTF year-over-year increase; basis unspecified
Per TheIndustry.beauty