Spread Certificate · No. HIS-00247
This certifies how far it spread
KFC Extra Crispy Sunscreen
KFC ·August 2016 ·seeded onYouTubethenPressOpen webXFacebookSnapchatReddit
Spread Score
33
Niche
Verified independently
Verified
200K views
YouTube seed; top ten derivatives unmeasured (lower bound)
Digiday
Verified
51K views
Facebook seed; top ten derivatives unmeasured (lower bound)
Digiday
Verified
1 day
Seed to peak, Aug 22 to Aug 23
Verified
7 platforms
Started on YouTube
Claimed, not audited
Claimed
20K
Giveaway bottles claimed in agency retrospective; uncorroborated
Per John Dempsey, campaign contributor
Claimed
11K
Brandwatch-reported social mentions, not independent derivatives
Per Digiday
Claimed
9K
Initial giveaway requests, lower bound; not shipments
Per KFC via PR Newswire