Spread Certificate · No. HIS-01671

This certifies how far it spread
KFC US (Yum! Brands) ·May 2015 ·seeded onYouTubethenPressFacebookXOpen webTV
Spread Score
39
Niche
2.5M
Launch film alone on YouTube; reported by May 22, 2015
Digiday
1.3K
Crimson Hexagon's posts mentioning the Colonel since May 19
Digiday
21 months
Seed to milestone, May 19 ’15 to Feb 5 ’17
6 platforms
Started on YouTube
80%
Positive response claimed by Yum CEO; method undisclosed
Per Business Insider
20%
Negative response claimed by Yum CEO; method undisclosed
Per Business Insider