Spread Certificate · No. HIS-00387
This certifies how far it spread
KitKat (Nestlé): The KitKat Heist
Nestlé / KitKat ·March 2026 ·seeded onXthenPressTikTokOpen webAudioRetail
Spread Score
52
Notable
Verified independently
Verified
144.7M
Seed statement: live, rounded X counter
KITKAT / X
Verified
14M
Tracker announcement: live, rounded X counter
KITKAT / X
Verified
1 day
Seed to peak, Mar 29 to Mar 30
Verified
6 platforms
Started on X
Claimed, not audited
Claimed
70.5B impressions
Agency claim: global social impressions; methodology undisclosed
Per London International Awards (agency-submitted results)
Claimed
808.4M impressions
Agency claim: earned media reach (LIA submission)
Per London International Awards (agency-submitted results)
Claimed
800M–808.4M impressions
Agency claim: earned media reach (Burson lower bound)
Per Burson (campaign agency)