Spread Certificate · No. HIS-01602
This certifies how far it spread
Kmart “Ship My Pants”
Kmart (Sears Holdings); creative agency Draftfcb Chicago ·April 2013 ·seeded onYouTubethenPressTVOpen webFacebookRetail
Spread Score
45
Notable
Verified independently
Verified
#6
YouTube 2013 annual ads list position; via Cynopsis
Cynopsis
Verified
20.1M
Seed views in annual list, a historical observation
Cynopsis
Verified
2 weeks
Seed to milestone, Apr 10 ’13 to Apr 25 ’13
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
1B impressions
Earned media impressions; creative director’s undated claim
Per Howie Ronay
Claimed
100 posts
YouTube parodies and remixes; entrant’s lower bound
Per Kmart / Draftfcb, via Advertising Research Foundation
Claimed
160M impressions
Social impressions; campaign entrant claim
Per Kmart / Draftfcb, via Advertising Research Foundation