LibrarySpreading nowPlay

Kinds

Campaign477Product153Food & drink35App & software98Film98Series125Music102Game218Book65Creator moment76Meme & format155Trend & aesthetic51Activity64Moment205
PricingPrivacyTermsRefundsPress
Library/Moment/2025 Mid-Season Invitational
Grade B8 sourcesHIS-01935

2025 Mid-Season Invitational

Moment · 2025

29
Share
Editable slide .pptx
Certificate Free badge

MSI final peaked at 3.4 million viewers, excluding mainland Chinese platforms.

MSI 2025 breaks its all-time esports viewership record
Esports Insider
Gen.G’s Duro Shines in Smooth International Debut as Team Downs G2 3–1 at MSI
Inven Global
MSI 2025 sets new League of Legends viewership record as Gen.G beat T1 - The Esports Radar
The Esports Radar

Spread Score

How it works
Reach22ContagionNo data yetBreadth40Velocity32Longevity2529

Numbers

Seed to observed peak
2 weeks
Jun 27 ’25 to Jul 12 ’25
Platforms
3
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • PairingPrimary
  • Platform jump

How it spread

Trace the origin

Riot staged MSI in Vancouver from June 27 to July 12. Gen.G defeated T1 3–2 in the final, which set an MSI peak viewership record.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia viewsJan ’25MarMayJulAugNovMar ’26JunSepObserved peakRiot GamesStarts · Jun 27 ’25Riot GamesJan 8 ’25Inven GlobalJun 18 ’25UltimintreeJun 27 ’25Open webPressReddit
Open webPressReddit

Timeline (10)

  1. January 2025

    Riot Games precursor · Jan 8 ’25

    Riot announced Vancouver as the host of MSI 2025.[1]

    Open the first post ↗
  2. June 2025

    LoL Esports precursor · Jun 17 ’25

    Riot published the tournament schedule and outlined its co-streaming plans.[2]

  3. Riot Games precursor · Jun 17 ’25

    Riot scheduled a discount promotion for skins used by the winning team in the final.[2]

  1. precursor · Jun 18 ’25

  2. seed · Jun 27 ’25

Join free to see why it worked and the other 7 events. Free, on every case.

or continue with Google

Spread the same way

Moment · Open web · 202327

2023 Mid-Season Invitational

Riot Games

MSI 2023 peaked at 2,297,919 concurrent viewers outside Chinese platforms.

3.1K Wikipedia views in a day

1 / 8

  • 2023 Mid-Season Invitational
  • MLBB M4 World Championship
  • Fortnite x Travis Scott "Astronomical"
  • Cities: Skylines
  • Last Epoch’s full release surges
  • Escape from Duckov
  • Dota Underlords
  • Steal a Brainrot

Do this

  1. 1A rematch can give a final a narrative that carries across broadcasts.
  2. 2

Every number (1)

  • Final peak viewers, excluding mainland Chinese platforms“3,448,373 peak concurrent viewers”
    3.4M[6]

Press (3 outlets)

  1. Jun 18, 20259 days beforeInven Global · 2025 League of Legends MSI in Vancouver: Dates, Teams & Schedule Guide

You’ve seen 1 of 2 steps and 1 of 3 outlets. Pro opens the rest, with all 8 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 1sourced numbers
  • 3outlets that covered it
  • 8sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

14-day full refundAll plans

Origin
Seeded
Sector
Gaming
Region
CA
Reported figure
—
Evidence
Grade B