How It Spread
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Mechanics/Network/Platform jump
3 cases

Platform jump

It crossed from its native platform to others where new audiences met it.

Tagged when: Dated evidence on two or more platforms; timeline marks the jump.

Obsession

Box office · 2025

78
Obsession: poster

$522.2M on a $1M budget

Dubai chocolate

TikTok · 2023

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Brat summer

Audio · 2024

59
This is the cover art for the album Brat by Charli XCX

77K sold

Celebrity amplifierCreator relayFandom mobilisationBrand pile-onPress loopPolitical adoption

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