Spread Certificate · No. HIS-00680
This certifies how far it spread
LEGO Technic McLaren P1: The Ultimate Challenge
LEGO Group / McLaren Automotive ·September 2024 ·seeded onYouTubethenOpen webPressTVRetail
Spread Score
53
Notable
Verified independently
Verified
3 outlets
National press, from The Verge and CNN
Verified
1 day
Seed to peak, Sep 12 to Sep 13
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
2M views
Paid Instagram campaign views; not an organic derivative census
Per Shorty Awards / Formidable and Our LEGO Agency
Claimed
15B impressions
Agency-reported worldwide media impressions; cutoff unstated
Per M+C Saatchi Group
Claimed
856K views
Historical seed YouTube views; derivatives not counted
Per Shorty Awards / Formidable and Our LEGO Agency