Spread Certificate · No. HIS-00619
This certifies how far it spread
MACStack Mascara
MAC Cosmetics (The Estée Lauder Companies) ·March 2022 ·seeded onTikTokthenOpen webPressRetailInstagramYouTube
Spread Score
38
Niche
Verified independently
Verified
268M
Historical hashtag views, December 6 snapshot
Glossy
Verified
96M
Historical hashtag views, YPulse lower bound
YPulse
Verified
Week of Mar 21, 2022
Peak date, Mar 1 ’22 to Week of Mar 21, 2022
Verified
6 platforms
Started on TikTok
Claimed, not audited
Claimed
15M impressions
Pulse’s commissioned rollout, March 21–April 15
Per Pulse Advertising
Claimed
#1
Ulta first-week mascara sales rank reported by Glossy
Per Glossy
Claimed
#2
TikTok’s 2022 viral shopping list, not a sales chart
Per Glossy