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Library/Game/Marvel Snap’s mobile launch
Grade A11 sourcesHIS-01906

Marvel Snap’s mobile launch

Game · 2022

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Marvel Snap drew an estimated 5.3 million downloads in its first global-launch week.

Marvel Snap Download Guide - Play on PC, Mac, and Mobile - Global Release - Marvel Snap Zone
Marvel Snap Zone
Marvel Snap’s mobile launch
Wikipedia (non-free, fair use)
Marvel Snap tops $100 million in mobile revenue, solidifying its status as top-grossing CCG this year | Game World Observer
Game World Observer
Marvel Snap launches worldwide with a hilarious video campaign starring Samuel L. Jackson
Pocket Gamer
Marvel Snap has passed $2m revenue and 5.3m downloads in one week
Mobilegamer.biz
Marvel Snap tops $2 million in first-week revenue, generating around $330k per day | Game World Observer
Game World Observer
Marvel Snap clears $30m revenue, 14m downloads
Mobilegamer.biz

Spread Score

How it works
Reach62Contagion35Breadth40Velocity25Longevity3142

Numbers

AppMagic October 2022 downloads, over
7.4M
As of Aug 30, 2023 · Game World Observer
Observed peak date
Oct 2022
Jun 8 ’22 to Oct 2022
Platforms
3
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Variable rewardPrimary
  • Pairing

How it spread

Trace the origin

Marvel Snap soft-launched in the Philippines in June 2022 and launched worldwide in October. AppMagic estimated 5.3 million downloads in the first week of the global release.

Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.

Wikipedia viewsJun ’22AugOctNovJan ’23AprAugDecMay ’24Observed peakNuverseStarts · Jun 8 ’22Second DinnerJun 8 ’22Pocket GamerOct 18 ’22App storesOpen webPress
App storesOpen webPress

Timeline (9)

  1. June 2022

    Nuverse seed · Jun 8 ’22

    Marvel Snap became available on iOS and Android in the Philippines.[1][2]

    Marvel Snap Download Guide - Play on PC, Mac, and Mobile - Global Release - Marvel Snap Zone
    Open the first post ↗

  2. Second Dinner owner response · Jun 8 ’22

    The game added mystery boxes to collection level rewards.[3]

  3. October 2022

    AppMagic observed peak · Oct 2022

    AppMagic identified October 2022 as the peak month for downloads through August 2023.[4]

    Marvel Snap tops $100 million in mobile revenue, solidifying its status as top-grossing CCG this year | Game World Observer

  1. commercial · Oct 7 ’22

  2. commercial · Oct 18 ’22

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Spread the same way

Game · App stores · 202444

Pokémon TCG Pocket

The Pokémon Company / Creatures Inc. / DeNA

The Pokémon Company claimed 60 million downloads within weeks of the worldwide launch.

$403M revenue

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Do this

  1. 1Give players a reason to return to a collection.
  2. 2

Every number (8)

  • AppMagic first global-launch week downloads“Marvel Snap has hit 5.3m downloads in its first week”
    5.3M[8]

Press (3 outlets)

  1. Oct 18, 2022132 days inPocket Gamer · Marvel Snap launches worldwide with a video campaign starring Samuel L. Jackson

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  • 8sourced numbers
  • 3outlets that covered it
  • 11sources, each linked

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Origin
Mixed
Sector
Gaming
Region
PH
AppMagic October 2022 downloads, over
7.4M
As of Aug 30, 2023 · Game World Observer
Evidence
Grade A