Spread Certificate · No. HIS-00279
This certifies how far it spread
Mastercard: Abracadabra: From Fan to Featured
Mastercard; campaign by McCann XBC and The Brooklyn Brothers ·February 2025 ·seeded onTVthenOpen webPressRedditYouTubeInstagram
Spread Score
52
Notable
Verified independently
12
Maximum daily indexed articles for the contest hashtag (GDELT)
GDELT Project
3 outlets
National press, from ABC Audio and Rolling Stone
2 days
Seed to peak proxy, Feb 2 ’25 to Feb 4 ’25
6 platforms
Started on TV
Claimed, not audited
1.4B impressions
Campaign strategist’s global impressions claim; cutoff undisclosed
Per Teanna Bass; campaign social engagement strategist
1.4B
Entrant: >1.4B campaign video views, over half earned; cutoff unknown
Per Shorty Awards; McCann XBC and Mastercard entry
#1
Entrant’s TikTok branded-hashtag ranking claim; no chart supplied
Per Shorty Awards; McCann XBC and Mastercard entry