Spread Certificate · No. HIS-00281
This certifies how far it spread
McDonald's: Grimace's Birthday
McDonald’s ·June 2023 ·seeded onTikTokthenXPressRetailOpen webReddit
Spread Score
63
Viral
Verified independently
VerifiedGoogle
#1
Google US 2023 trending Recipe list rank
VerifiedGoogle
#2
Google Australia 2023 trending Recipe(s) list rank
Verified
Week of Jul 9, 2023
Peak date, Jun 14 ’23 to Week of Jul 9, 2023
Verified
6 platforms
Started on TikTok
Claimed, not audited
Claimed
9.7B impressions
Agency claim: campaign impressions in WARC retrospective
Per WARC / Chane Rennie and Tass Tsitsopoulos
Claimed
#21
Vendor claim: #Grimaceshake weekly US-creator hashtag rank
Per Tubular Labs
Claimed
160K posts
Agency claim: birthday celebration videos; scope not audited
Per The One Club / Wieden+Kennedy