Spread Certificate · No. HIS-00288

This certifies how far it spread
McDonald’s UK ·January 2023 ·seeded onYouTubethenInstagramPressXRedditApp storesOpen webTV
Spread Score
46
Notable
1 day
Seed to peak, Jan 13 to Jan 14
8 platforms
Started on YouTube
4.4M impressions
Partnered creators, Instagram and TikTok total (vendor)
Per Dyzio
2.5M posts
Global UGC pieces, lower bound (Eurobest entry claim)
Per LIONS / Eurobest, original report rendered by Scribd
1.6M impressions
Sam Thompson partnered content; subset of vendor total
Per Dyzio