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Library/Campaign/Death of Mr. Peanut/Certificate

Spread Certificate · No. HIS-01603

We’re devastated to confirm that Mr. Peanut is gone. He died doing what he did best – having people’s backs when they needed him most. #RIPeanut

This certifies how far it spread

Death of Mr. Peanut

Planters / Kraft Heinz; VaynerMedia (creative) ·January 2020 ·seeded onXthenPressRetailTVOpen web

Spread Score

46

Notable

Verified independently

Verified

6M

YouTube seed video only; historical lower bound, derivatives uncounted

Vulture

Verified

2M

Twitter video only; historical lower bound, derivatives uncounted

Vulture

Verified

4 weeks

Seed to peak proxy, Jan 22 ’20 to Feb 19 ’20

Verified

5 platforms

Started on X

Claimed, not audited

Claimed

11B–11.4B impressions

Agency-reported campaign impressions; range across entries

Per The Caples Awards / VaynerMedia entry

Claimed

#25

Agency-reported US YouTube trending-video position

Per Directory / VaynerMedia case study

Issued Oct 23, 2026 · Spread Score v1.3 · 26 sources

howitspread.com/id/HIS-01603

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