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Library/Campaign/Nike Breaking2 Race/Certificate

Spread Certificate · No. HIS-00313

Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

This certifies how far it spread

Nike Breaking2 Race

Nike ·May 2017 ·seeded onYouTubethenOpen webXPressFacebookRetailTV

Spread Score

47

Notable

Verified independently

Verified

5.2M views

Facebook seed stream; derivative total unavailable

PYMNTS

Verified

4.2M views

Facebook finish derivative; separate historical counter

TechCrunch

Verified

Same day

Seed to peak, May 6, 2017

Verified

7 platforms

Started on YouTube

Claimed, not audited

Claimed

30M impressions

Reported hashtag impressions in first 24 hours

Per Activative

Claimed

15M impressions

Reported finish-tweet impressions; included in hashtag total

Per Activative

Claimed

68M

Claimed celebration-film views; platform split unavailable

Per Steph Derham, Nike Breaking2 communications lead

Issued Oct 13, 2026 · Spread Score v1.2 provisional · 25 sources

howitspread.com/id/HIS-00313

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