Spread Certificate · No. HIS-00313

This certifies how far it spread
Nike ·May 2017 ·seeded onYouTubethenOpen webXPressFacebookRetailTV
Spread Score
47
Notable
5.2M views
Facebook seed stream; derivative total unavailable
PYMNTS
4.2M views
Facebook finish derivative; separate historical counter
TechCrunch
Same day
Seed to peak, May 6, 2017
7 platforms
Started on YouTube
30M impressions
Reported hashtag impressions in first 24 hours
Per Activative
15M impressions
Reported finish-tweet impressions; included in hashtag total
Per Activative
68M
Claimed celebration-film views; platform split unavailable
Per Steph Derham, Nike Breaking2 communications lead