Spread Certificate · No. HIS-00314
This certifies how far it spread
Nike Dream Crazy
Nike; Wieden+Kennedy (agency) ·September 2018 ·seeded onXthenPressOpen webRetailRedditYouTubeTVInstagram
Spread Score
45
Notable
Verified independently
Verified
20.6K posts
#BoycottNike tweets in cleaned academic API sample
Elon Journal of Undergraduate Research in Communications
Verified
665K
Seed tweet likes, live rounded counter
X / Colin Kaepernick
Verified
1 day
Seed to peak, Sep 3 to Sep 4
Verified
8 platforms
Started on X
Claimed, not audited
Claimed
30.2M views
Official film only, Tubular estimate; derivatives uncounted
Per TVREV
Claimed
710M impressions
#BoycottNike impressions, Brandwatch estimate (over)
Per Brandwatch
Claimed
#4
YouTube global annual ads leaderboard (paid and unpaid)
Per Marketing Dive