Spread Certificate · No. HIS-00316
This certifies how far it spread
Nike: The Switch
Nike; Wieden+Kennedy Portland (agency) ·June 2016 ·seeded onYouTubethenPressOpen webSnapchatTV
Spread Score
50
Notable
Verified independently
Verified
65M views
YouTube seed only; derivatives uncounted (latest press figure)
The Drum
Verified
#1
YouTube Cannes-period ad leaderboard, 2017
The Drum
Verified
Jun 2016
Peak date, Jun 9 ’16 to Jun 2016
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
#6
Unruly annual ad-sharing chart (vendor claim)
Per The Drum
Claimed
345M
Nike claim: mixed TV and digital views; not additive
Per Sport Buzz Business
Claimed
112M
Entrant claim: digital views; platform mix and cutoff unknown
Per D&AD (campaign entrant submission)