Spread Certificate · No. HIS-00887
This certifies how far it spread
NYX x Cardi B Duck Plump
NYX Professional Makeup (L’Oréal); creative by McCann New York ·February 2024 ·seeded onYouTubethenRetailPressRedditInstagramTVOpen web
Spread Score
43
Notable
Verified independently
Verified
2M views
Seed YouTube video only; historical lower bound
Billboard
Verified
3 outlets
National press, from NPR via KPBS and The Hollywood Reporter
Verified
3 days
Seed to peak, Feb 9 to Feb 12
Verified
7 platforms
Started on YouTube
Claimed, not audited
Claimed
156.1K
Sprout Social campaign engagements, Jan 31–Feb 6
Per PR Daily
Claimed
8.8K
Sprout Social campaign mentions, Jan 31–Feb 6
Per PR Daily
Claimed
84%
Agency executive’s claimed sales lift; baseline unspecified
Per Shayne Millington