Spread Certificate · No. HIS-00322
This certifies how far it spread
Oddly IKEA ASMR
IKEA USA; Ogilvy New York (agency) ·August 2017 ·seeded onYouTubethenPressOpen webRetail
Spread Score
31
Niche
Verified independently
Verified
121.8K
Original IKEA YouTube film views; August 11 report
ASMR University
Verified
85%
Seed film positive-vote share; 1,800 votes reported August 11
ASMR University
Verified
2 days
Seed to peak proxy, Aug 8 ’17 to Aug 10 ’17
Verified
4 platforms
Started on YouTube
Claimed, not audited
Claimed
2M views
Seed film only; derivatives uncounted (YPulse report)
Per YPulse
Claimed
88M impressions
First-week organic impressions (Ogilvy claim)
Per The Caples Awards / Ogilvy
Claimed
1.8M views
Seed film only; derivatives uncounted (BBC / IKEA)
Per BBC