Spread Certificate · No. HIS-01015
This certifies how far it spread
The Man Your Man Could Smell Like
Old Spice ·February 2010 ·seeded onYouTubethenTVPressOpen webRedditX
Spread Score
26
Niche
Verified independently
Verified
2.9M views
Original upload only, reported approximate views
People
Verified
3 outlets
National press, from People and Adweek
Verified
Week of Jul 15, 2010
Peak date, Feb 4 ’10 to Week of Jul 15, 2010
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
40M
Response videos cumulative views, lower bound
Per Adweek
Claimed
20M
Response campaign third-day views, lower bound
Per D&AD
Claimed
5.9M
Response campaign first-day YouTube views
Per D&AD