Spread Certificate · No. HIS-00329
This certifies how far it spread
Pancake cereal
April 2020 ·seeded onTikTokthenInstagramRedditPressOpen webYouTubeRetail
Spread Score
56
Notable
Verified independently
Verified
1.7B
Hashtag views reported by Modern Retail, February 2023
Modern Retail
Verified
10.6M
Hashtag views reported by Insider, May 2020
Business Insider
Verified
Week of May 5, 2020
Peak date, Apr 20 ’20 to Week of May 5, 2020
Verified
7 platforms
Started on TikTok
Claimed, not audited
Claimed
870M impressions
2023 cereal launch: estimated brand impressions, CEO claim
Per Anouck Gotlib via Buffer
Claimed
1.3M
2023 influencer content: impressions and engagements combined
Per Anouck Gotlib via Buffer
Claimed
60
Creators partnered with for the 2023 cereal launch
Per Anouck Gotlib via Buffer