Grade B26 sourcesHIS-00329
Pancake cereal
Food & drink · 2020 · Notable
Pancake cereal’s TikTok hashtag had over 1.7 billion views by February 2023.
Spread Score
How it worksNumbers
- 2023 cereal launch: estimated brand impressions, CEO claim
- 870M
- As of Aug 1, 2023 · Self-reported · Anouck Gotlib via Buffer
- Peak date
- Week of May 5, 2020
- Apr 20 ’20 to Week of May 5, 2020
- Platforms
- 7
- Started on TikTok
- Origin
- Mixed
- Food & beverage
Ingredients
The copies kept bowls of tiny pancakes, added preparation shots and dropped the butter and milk pours.
Hook · first 10s
| Tiny pancakes served in a bowl | |||
|---|---|---|---|
| A pat of butter on top | |||
| Milk poured into the pancake bowl | |||
| Batter piped into tiny dots on a pan | |||
| Pink pancake batter |
TikTok views, 19 Oct 2026
How it spread
Trace the originSydney Melhoff posted miniature pancakes in April 2020. Other creators copied the recipe on TikTok and Instagram, and press covered the trend. Delivery menus followed; Belgian Boys used paid creator partnerships to sell a packaged version at Target in 2023.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
Changelogupdated Oct 12 ’26
- Added: 15 events, 20 sources · Score 49
Spread the same way
New cases, every week
How the next thing spread, the week it does.