Spread Certificate · No. HIS-00333
This certifies how far it spread
Payless Palessi
Payless ShoeSource; DCX Growth Accelerator (agency) ·November 2018 ·seeded onYouTubethenXPressRetailTVOpen web
Spread Score
46
Notable
Verified independently
Verified
255K views
YouTube video in Fox report; seed and derivatives not fully counted
Fox News
Verified
7 outlets
National press, from Adweek and Fortune
Verified
Week of Nov 30, 2018
Peak date, Nov 28 ’18 to Week of Nov 30, 2018
Verified
6 platforms
Started on YouTube
Claimed, not audited
Claimed
8.8B impressions
Earned media impressions claimed by campaign editor; undated
Per Versus / Brian Sanford
Claimed
$3K
Temporary stunt purchases, refunded, per Payless
Per CNN Business
Claimed
$100–$250
Minimum reported attendance compensation
Per CBS News