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Library/Campaign/Pete Davidson, Official Boyfriend of Reformation/Certificate

Spread Certificate · No. HIS-00890

Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

This certifies how far it spread

Pete Davidson, Official Boyfriend of Reformation

Reformation ·February 2025 ·seeded onInstagramthenRetailPressRedditOpen web

Spread Score

48

Notable

Verified independently

Verified

4 outlets

National press, from Variety and ABC News / Good Morning America

Verified

Same day

Seed to peak, Feb 11, 2025

Verified

5 platforms

Started on Instagram

Claimed, not audited

Claimed

11B impressions

Estimated press impressions; brand claim, not unique people

Per Shorty Awards / Reformation entry

Claimed

8M impressions

Combined TikTok and Instagram film impressions; brand claim

Per Shorty Awards / Reformation entry

Claimed

3M

Instagram brand-post views; derivatives were not enumerated

Per Digiday

Issued Oct 15, 2026 · Spread Score v1.2 · 20 sources

howitspread.com/id/HIS-00890

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<a href="https://howitspread.com/id/HIS-00890"><img src="https://howitspread.com/badge/HIS-00890.svg" alt="Spread Score 48, Notable, verified by How It Spread" height="40"></a>

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