Spread Certificate · No. HIS-00471
This certifies how far it spread
Rang-tan
Greenpeace; Mother (agency); Iceland Foods (Christmas adaptation) ·August 2018 ·seeded onYouTubethenOpen webTVPressXFacebookRetail
Spread Score
51
Notable
Verified independently
Verified
3 outlets
National press, from BBC News and Reuters via Malaysiakini
Verified
Week of Nov 9, 2018
Peak date, Aug 13 ’18 to Week of Nov 9, 2018
Verified
7 platforms
Started on YouTube
Claimed, not audited
Claimed
4B impressions
Media impressions, Mother retrospective claim
Per Mother London via Creativebrief
Claimed
50K sold
Rang-tan toys sold out, Iceland claim
Per Iceland Foods
Claimed
90M
Campaign-wide online views claimed by Iceland
Per Richard Walker via Evening Standard