Spread Certificate · No. HIS-01710
This certifies how far it spread
Reddit’s five-second Super Bowl ad
Reddit ·February 2021 ·seeded onTVthenRedditOpen webPressXAudio
Spread Score
48
Notable
Verified independently
Verified
11%
Fastly-reported immediate traffic increase after 8:23 p.m. airing
Fastly / David Belson
Verified
5 outlets
National press, from Variety and CNN Business
Verified
Week of Feb 7, 2021
Peak proxy date, Feb 7 ’21 to Week of Feb 7, 2021
Verified
6 platforms
Started on TV
Claimed, not audited
Claimed
6.5B impressions
R/GA claimed earned impressions; cumulative, not unique people
Per R/GA
Claimed
17.2M impressions
R/GA claimed household impressions from regional TV placements
Per R/GA
Claimed
3.5M impressions
Owned Twitter response activity, Super Bowl Sunday; staff claim
Per Allison Day Byrne, Reddit communications manager