Reddit’s five-second Super Bowl ad
Campaign · 2021
Reddit used a five-second regional Super Bowl spot to send viewers searching for its text.
Spread Score
How it worksNumbers
- R/GA claimed earned impressions; cumulative, not unique people
- 6.5B
- Self-reported · R/GA
- Peak proxy date
- Week of Feb 7, 2021
- Feb 7 ’21 to Week of Feb 7, 2021
- Platforms
- 6
- Started on TV
- Origin
- Paid
- Media & publishing
How it spread
Trace the originReddit bought regional airtime after the GameStop squeeze. Viewers paused, photographed and searched for its text; Reddit reposted it and press explained it. Fastly reported an immediate traffic rise. The CMO later reported more advertiser registrations.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
February 2021
u/reddit_irl owner response · Feb 7 ’21
Reddit thanked an r/wholesome poster and said it bought the placement three days before kickoff.[5]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Make a brief placement useful to viewers who pause, search or share it.
Every number (11)
- R/GA claimed household impressions from regional TV placements“17.2M Household Impressions”17.2M[6]
Press (8 outlets)
- Feb 8, 20211 day in
Adweek · Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad
You’ve seen 1 of 4 steps, 1 of 11 numbers and 1 of 8 outlets. Pro opens the rest, with all 23 sources.
