Spread Certificate · No. HIS-00477
This certifies how far it spread
REI #OptOutside
REI ·October 2015 ·seeded onOpen webthenPressXTVRedditRetail
Spread Score
49
Notable
Verified independently
Verified
259K posts
2019 hashtag uses on Twitter and Instagram, Sprout listening
Sprout Social
Verified
156K posts
2015 hashtag uses on Twitter and Instagram, Sprout listening
Sprout Social
Verified
32 days
Seed to peak, Oct 26 to Nov 27
Verified
6 platforms
Started on Open web
Claimed, not audited
Claimed
6.7B impressions
2015 media impressions, entrant-reported; potential reach
Per SABRE Awards entrant case via WARC
Claimed
20K posts
2015 employee social posts, CEO claim; seeded subset
Per Airship
Claimed
2.7B impressions
First 24 hours media impressions; overlaps total above
Per Sprout Social