Spread Certificate · No. HIS-00496
This certifies how far it spread
Shah Rukh Khan-My-Ad
Mondelez (Cadbury Celebrations); Ogilvy India and Wavemaker ·October 2021 ·seeded onYouTubethenOpen webXPressTV
Spread Score
30
Niche
Verified independently
Verified
260.4K views
YouTube views of the campaign video (Moneycontrol)
Moneycontrol
Verified
3 outlets
National press, from The Indian Express and Moneycontrol
Verified
2 days
Seed to peak, Oct 22 to Oct 24
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
1.4M impressions
Impressions (Cannes case study)
Per WARC (Cannes case-study summary)
Claimed
94M
Views across YouTube and Facebook (WPP)
Per WPP
Claimed
33M
Cadbury Celebrations Diwali 2021 gift boxes (entrant); period-end anchor
Per Effie Asia Pacific / Mondelez / Ogilvy / Wavemaker