Spread Certificate · No. HIS-01519
This certifies how far it spread
Share a Coke
The Coca-Cola Company; Ogilvy Sydney (original creative agency) ·September 2011 ·seeded onRetailthenOpen webPressXYouTube
Spread Score
38
Niche
Verified independently
Verified
3 outlets
National press, from Adweek and Los Angeles Times
Verified
Jul 29 ’14
Milestone date, Sep 2011 to Jul 29 ’14
Verified
5 platforms
Started on Retail
Claimed, not audited
Claimed
105M impressions
US paid support of Facebook posts; agency total
Per Luis Mendoza / Starcom Mediavest Group, via Market Research Society
Claimed
250M sold
Australia: named packs sold, first summer; owner lower bound
Per The Coca-Cola Company
Claimed
496K posts
US #ShareaCoke uses on Instagram, including paid posts; agency
Per Luis Mendoza / Starcom Mediavest Group, via Market Research Society