LibraryNowPlayMechanicsMCP

Kinds

Campaign388Product116Food & drink30App & software57Film76Series83Music64Game133Book55Creator moment61Meme & format113Trend & aesthetic44Activity61Moment125
PricingPrivacyTermsRefundsPress
Library/Campaign/Singles' Day (11.11)/Certificate

Spread Certificate · No. HIS-01423

Stage at Alibaba's 2019 11.11 Global Shopping Festival

This certifies how far it spread

Singles' Day (11.11)

Alibaba Group / Taobao Mall (later Tmall) ·November 2009 ·seeded onOpen webthenPressTVXiaohongshuRetail

Spread Score

77

Breakout

Verified independently

Verified

7 outlets

National press, from WIRED and Fortune

Verified

10.0 years

Seed to milestone, Nov 11 ’09 to Nov 11 ’19

Verified

5 platforms

Started on Open web

Claimed, not audited

Claimed

95M users

2015 sale: mobile buyers on Tmall and Taobao

Per Alibaba Group

Claimed

1.9M sold

2014 sale: mobile handsets sold on Tmall

Per Guinness World Records

Claimed

1.1M users

2021 festival: daily average users of Taobao senior mode

Per Alizila (Alibaba Group)

Issued Oct 23, 2026 · Spread Score v1.2 provisional · 24 sources

howitspread.com/id/HIS-01423

Badge

For your site, decks and case films. A click opens this record, live.

<a href="https://howitspread.com/id/HIS-01423"><img src="https://howitspread.com/badge/HIS-01423.svg" alt="Spread Score 77, Breakout, verified by How It Spread" height="40"></a>

Use it

Free for anyone, in pitches, award entries and case films.

Download image
howitspread.com/id/HIS-01423

Using it in an award entry? See how