Spread Certificate · No. HIS-01198
This certifies how far it spread
Smile (2022 film)
Paramount Pictures (distributor); Parker Finn (writer-director) ·September 2022 ·seeded onBox officethenYouTubeTVXPressTikTokOpen webRetail
Spread Score
60
Viral
Verified independently
$217.4M
Worldwide gross (Box Office Mojo; higher tracker total)
Box Office Mojo
$105.9M
Final domestic gross (US and Canada)
The Numbers
Week of Oct 5, 2022
Observed peak date, Sep 22 ’22 to Week of Oct 5, 2022
8 platforms
Started on Box office
Claimed, not audited
180M impressions
DMM social campaign impressions, claimed lifetime floor
Per Digital Media Management
100M impressions
Stunt earned-media audience estimate, entrant claim
Per TriplePlay Studios / Paramount Pictures, via Shorty Awards
170M
Stunt mixed-platform views, entrant claim; not unique people
Per TriplePlay Studios / Paramount Pictures, via Shorty Awards