LibraryNowPlayMechanicsMCP

Kinds

Campaign381Product98Food & drink27App & software56Film39Series40Music61Game116Book25Creator moment54Meme & format110Trend & aesthetic38Activity59Moment94
PricingPrivacyTermsRefundsPress
Library/Film/Smile (2022 film)
Grade A19 sourcesHIS-01198

Smile (2022 film)

Film · 2022 · Viral

60Editable slideCertificate

Paramount planted smiling actors at baseball games; Smile grossed $217 million worldwide.

Trailer · Paramount Pictures on YouTube

Jomboy Media

@JomboyMedia · Sep 24, 2022

The absolute balls on this security guard to confront a literal demon

6.4K100
Post · @JomboyMedia on X
Clip · TikTok
Smile (2022 film): poster
Wikipedia (non-free, fair use)
Watch Smile | Now on 4K UHD, Blu-ray, and Digital | Paramount Movies
Paramount Pictures (distributor); Parker Finn (writer-director)
Smile | Official Trailer (2022 Movie)
/Film
The absolute balls on this security guard to confront a literal demon
@JomboyMedia on X
Smile
Deadline
Smile
Deadline
Cinema film displays in Hong Kong, October 17, 2022; CC BY-SA 4.0
Maus 208 PAISNTAWI / Wikimedia Commons
Parker Finn
The Hollywood Reporter
Cool Stuff: The Smile Soundtrack Is Getting A Vinyl Release From Mondo - SlashFilm
/Film

Spread Score

How it works
Reach78Contagion45Breadth70Velocity45Longevity4860

Numbers

Worldwide gross (Box Office Mojo; higher tracker total)
$217.4M
As of Oct 22, 2026 · Box Office Mojo
Observed peak date
Week of Oct 5, 2022
Sep 22 ’22 to Week of Oct 5, 2022
Platforms
8
Started on Box office
Leverage
13×
$217.4M on $17M budget

Mechanics

  • Real-world spectaclePrimary
  • Mystery & lore
  • Platform jump
  • Press loop
  • Underdog

How it spread

Trace the origin

Smile premiered at Fantastic Fest before Paramount placed smiling actors in televised baseball crowds. Clips spread on X and TikTok, and press explained the stunt. The film opened atop the domestic box office and held first place for a second weekend.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’22AugOctNovDecMar ’23JunSepFeb ’24JunOctObserved peakYouTubeBox officeTVXPressTikTokOpen webRetail
YouTubeBox officeTVXPressTikTokOpen webRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2022

    Paramount Pictures precursor · Jun 22 ’22

    Paramount released the official trailer on YouTube.[1]

    Watch Smile | Now on 4K UHD, Blu-ray, and Digital | Paramount Movies
    Open the first post ↗

  2. September 2022

    Paramount Pictures / Fantastic Fest seed · Sep 22 ’22

    Smile opened Fantastic Fest with its world premiere in Austin, Texas.[2][3]

  3. Paramount Pictures / TriplePlay Studios owner response · Sep 23 ’22

    Paramount placed paid smilers behind home plate during televised Major League Baseball games.[4][3]

  1. platform jump · Sep 24 ’22

  2. press · Sep 24 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 15 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross (Box Office Mojo; higher tracker total)
$217.4M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

Film · Box office · 201865

A Quiet Place

Paramount Pictures

A horror film about silence grossed at least $334 million worldwide.

$334.9M on a $17M budget

1 / 8

  • A Quiet Place
  • Chained Together
  • OK Go: Upside Down & Inside Out video
  • Adele Carpool Karaoke
  • Netflix: Alcaraz Signs
  • BMW iX Flow color-changing clip
  • Nike Breaking2 Race
  • Merge Mansion: Pedro Pascal

New cases, every week

How the next thing spread, the week it does.