Spread Certificate · No. HIS-00375
This certifies how far it spread
Sweethearts Situationships
Spangler Candy Company / Sweethearts; Tombras (agency) ·January 2024 ·seeded onPressthenTikTokRedditOpen webTVYouTube
Spread Score
47
Notable
Verified independently
8
Peak daily GDELT-indexed campaign articles
GDELT Project
5 outlets
National press, from ABC News / Good Morning America and USA Today
1 day
Seed to peak, Jan 3 to Jan 4
6 platforms
Started on Press
Claimed, not audited
4B impressions
Earned media impressions, Jan 3-Feb 14 (entrant claim)
Per Effie Insights / Sweethearts and Tombras entrant submission
38.4M impressions
Paid media impressions (entrant claim; part of total)
Per Effie Insights / Sweethearts and Tombras entrant submission
3.1K
Broadcast and editorial hits (campaign designer claim)
Per Christine Petrosky Barwick / Tombras campaign designer portfolio