Spread Certificate · No. HIS-00716
This certifies how far it spread
The Unburnable Book
Penguin Random House ·May 2022 ·seeded onYouTubethenOpen webPressRedditAudio
Spread Score
50
Notable
Verified independently
Verified
4 outlets
National press, from ABC News / Associated Press and The Guardian
Verified
Week of May 24, 2022
Peak date, May 23 ’22 to Week of May 24, 2022
Verified
5 platforms
Started on YouTube
Claimed, not audited
Claimed
12B impressions
Agency alternative: earned impressions, not additive
Per Strategy Awards
Claimed
$130K
Gross charitable auction result, Sotheby’s announcement
Per Associated Press / ClickOnDetroit
Claimed
1 sold
Single fireproof edition auctioned
Per Strategy Awards