Spread Certificate · No. HIS-01678
This certifies how far it spread
Three "Dancing Pony"
Three UK ·February 2013 ·seeded onYouTubethenTVXPressOpen webFacebookAudio
Spread Score
34
Niche
Verified independently
Verified
1.2M
Seed video only, reported launch-period views
Mashable
Verified
3 outlets
National press, from Business Insider and Adweek
Verified
Week of Mar 4, 2013
Peak proxy date, Feb 28 ’13 to Week of Mar 4, 2013
Verified
7 platforms
Started on YouTube
Claimed, not audited
Claimed
100M impressions
Agency-reported campaign impressions; gross, not unique people
Per Wieden+Kennedy
Claimed
20M
Campaign YouTube total; scope and counter date not itemised
Per Wieden+Kennedy
Claimed
8.3M
Pony YouTube views, owner-reported lower bound
Per Three