Spread Certificate · No. HIS-01731
This certifies how far it spread
Tinder Swipe Night
Tinder (Match Group); creative partner 72andSunny ·October 2019 ·seeded onOpen webthenPressX
Spread Score
46
Notable
Verified independently
Verified
4 outlets
National press, from Variety and WIRED
Verified
Week of Oct 6, 2019
Peak proxy date, Oct 6 ’19 to Week of Oct 6, 2019
Verified
3 platforms
Started on Open web
Claimed, not audited
Claimed
15M users
First story, September 2020 global rerun only; owner claim
Per Match Group via MarketScreener
Claimed
4B impressions
Agency-claimed earned impressions; methodology undisclosed
Per Caples Awards / 72andSunny
Claimed
20M
First story, global participation claimed by June 2021
Per Tinder