Tinder Swipe Night
Campaign · 2019
Tinder claimed 26% more matches during its in-app apocalypse series.
Spread Score
How it worksNumbers
- Agency-claimed earned impressions; methodology undisclosed
- 4B
- Self-reported · Caples Awards / 72andSunny
- Peak proxy date
- Week of Oct 6, 2019
- Oct 6 ’19 to Week of Oct 6, 2019
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Media & publishing
How it spread
Trace the originTinder released a weekly apocalypse story inside its app. Players discussed choices on Twitter and campuses. Tinder claimed more matches and messages, then reran the story internationally before ordering a whodunit sequel.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
September 2019
Variety precursor · Sep 17 ’19
Variety reported Tinder had financed an interactive apocalypse series with a budget above $5 million.[1]
Tinder precursor · Sep 20 ’19
Tinder announced Swipe Night and said players’ decisions would appear on their dating profiles.[2]
WIRED precursor · Sep 24 ’19
WIRED previewed the series and reported that matching would mix people with similar and different choices.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Make participation produce something other users can respond to.
Every number (9)
- Reported production budget, above this lower bound“the production was budgeted north of $5 million”$5M[1]
Press (5 outlets)
- Sep 17, 201919 days before
Variety · Inside Tinder’s Secret Streaming Series (EXCLUSIVE)
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