Spread Certificate · No. HIS-01262
This certifies how far it spread
Travis Scott Meal
McDonald's / Travis Scott (Cactus Jack) ·September 2020 ·seeded onRetailthenPressOpen webInstagramYouTubeTikTokXTV
Spread Score
54
Notable
Verified independently
15M impressions
Paid YouTube creative; Pathmatics vendor estimate, over this value
Sensor Tower / Pathmatics
$15M
Scott's merchandise earnings; Forbes estimate, not audited sales
Fox Business
8 days
Seed to milestone, Sep 8 ’20 to Sep 16 ’20
8 platforms
Started on Retail
Claimed, not audited
23B impressions
Social reach claim; potential exposure, not unique people
Per The Shorty Awards / The Narrative Group, Wieden+Kennedy and McDonald's
3.5B impressions
Traditional impressions, four weeks; campaign team's claim
Per The Shorty Awards / The Narrative Group, Wieden+Kennedy and McDonald's
3B–3.5B impressions
Traditional impressions; agency claim, below Shorty entry
Per We Are Social / The Narrative Group