Spread Certificate · No. HIS-00527
This certifies how far it spread
Vim Black for Men
Vim / Hindustan Unilever Limited ·December 2022 ·seeded onInstagramthenXPressOpen webAudio
Spread Score
38
Niche
Verified independently
Verified
3 outlets
National press, from The Indian Express and The Times of India
Verified
2 days
Seed to peak, Dec 9 to Dec 11
Verified
5 platforms
Started on Instagram
Claimed, not audited
Claimed
330M impressions
Agency claim: earned media impressions, lower bound
Per The Drum
Claimed
33.1M impressions
Entrant claim: MTV collaboration impressions
Per WARC / MMA Smarties
Claimed
27.8M impressions
Entrant claim: MTV collaboration reach
Per WARC / MMA Smarties