Spread Certificate · No. HIS-01441
This certifies how far it spread
Why So Serious? (The Dark Knight ARG)
Warner Bros. (studio); 42 Entertainment (agency) ·May 2007 ·seeded onOpen webthenPressRetailTVYouTubeBox office
Spread Score
32
Niche
Verified independently
Verified
3 outlets
National press, from Los Angeles Times and WIRED
Verified
Jul 10 ’08
Milestone date, May 2007 to Jul 10 ’08
Verified
6 platforms
Started on Open web
Claimed, not audited
Claimed
11M
Agency claim: cumulative unique participants, not active players
Per 42 Entertainment
Claimed
650K
Agency claim: Comic-Con online participants, not the street crowd
Per IGN
Claimed
97K
Agency recollection: emails needed to unlock the Joker photo
Per IGN