World of Warcraft

3 outlets

National press, from TIME and WIRED

5.9 years

Seed to milestone, Nov 23 ’04 to Oct 7 ’10

5 platforms

Started on Retail

12M players

Worldwide subscriber milestone; lower bound

Per IGN

200K players

North American holiday concurrency; January report, lower bound

Per Blizzard Entertainment (Business Wire release reproduced on Quarter to Three)

600K sold

NA, Australia and New Zealand cumulative sales; lower bound

Per Blizzard Entertainment (Business Wire release reproduced on Quarter to Three)