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Library/Game/Umamusume’s global streaming boom
Grade C10 sourcesHIS-01851

Umamusume’s global streaming boom

Game · 2025

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Umamusume reached over 87,000 concurrent Steam players after its English launch.

Umamusume: Pretty Derby – English version launches June 26
Gematsu
Photos of real brown racehorse Jax Belle
GamesRadar+
Umamusume Developer Cygames Is 2025 Kentucky Derby Sponsor
Siliconera
Umamusume: Pretty Derby: "To be honest, we weren't sure how a game inspired by Japanese horse racing culture would be received overseas"
PocketGamer.biz
Popular Japanese Gacha Game Umamusume: Pretty Derby Launches in English (Mobile / Steam) - MMOs.com
MMOs.com
'Umamusume: Pretty Derby' Breaks All-Time Player Count Record on Steam After Twitch Streamers Discover Horse Waifu Racing Game
Vice
Gold Ship, the fan favorite heel of Umamusume: Pretty Derby.
PC Gamer
Umamusume fan art by DasDokter
GamesRadar+
Kitasan Black Causes Umamusume New Steam Peak Player Count
Siliconera

Spread Score

How it works
Reach56Contagion35Breadth20Velocity48Longevity3740

Numbers

Steam peak concurrent players, Steambase
87.3K
As of Jul 16, 2025 · Steambase
Seed to milestone
3 weeks
Jun 25 ’25 to Jul 16 ’25
Platforms
3
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

The English game launched in June 2025, followed by streams on YouTube and Twitch. Fans shared art on X, while Steam concurrency rose.

Documented milestone; not a measured attention peak.

Google searchesMay ’25JunJulAugSepOctNovMilestoneCygamesStarts · Jun 25 ’25SiliconeraApr 21 ’25FansJul 12 ’25PressApp storesX
PressApp storesX

Timeline (9)

  1. April 2025

    Siliconera precursor · Apr 21 ’25

    Cygames announced a Kentucky Derby sponsorship and planned a booth with a game demo.[1]

    Umamusume Developer Cygames Is 2025 Kentucky Derby Sponsor

  2. Gematsu precursor · Apr 27 ’25

    Cygames announced the English version would launch on June 26.[2]

    Umamusume: Pretty Derby – English version launches June 26

  3. June 2025

    Cygames seed · Jun 25 ’25

    Cygames released the English version on mobile and PC.[2][3][4]

    Popular Japanese Gacha Game Umamusume: Pretty Derby Launches in English (Mobile / Steam) - MMOs.com

  1. press · Jul 3 ’25

  2. press · Jul 9 ’25

Join free to see why it worked and the other 6 events. Free, on every case.

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Spread the same way

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Do this

  1. 1Make interactive outcomes easy for viewers to follow.
  2. 2

Every number (3)

  • June monthly peak concurrent Steam players“June 2025 16,381 +16,381 - 25,505”
    25.5K[8]

Press (1 outlet)

  1. Sep 9, 202576 days inPBPocketGamer.biz · Cygames discusses global localisation

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Origin
Mixed
Sector
Gaming
Region
Global
Steam peak concurrent players, Steambase
87.3K
As of Jul 16, 2025 · Steambase
Evidence
Grade C