Where “Adidas Backyard Legends” started

adidas, on YouTube, May 7, 2026. It reached 4 platforms in 4 months.

LineageKey steps, 6 of 10. Lines follow time and platform
adidas Backyard Legends | The Greatest Football Story Ever ToldadidasFirst post40 Million Overnight: How a cast can be the most important decision in advertisingAthletes and Timothée Chalamet17.5M reel playsCadena SER / EFEPressPressCommercialAfterlifePatient zero