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Library/Campaign/Adidas Backyard Legends
Grade B14 sourcesHIS-00901

Adidas Backyard Legends

Campaign · 2026 · Notable

45Editable slideCertificate

Adidas's five-minute World Cup film had about 7 million YouTube views by June 19.

Original · adidas
adidas Backyard Legends | The Greatest Football Story Ever Told
adidas on YouTube
adidas Presents Backyard Legends With Icons From Football, Music, and Film Coming Together to Celebrate the FIFA World Cup 2026™
adidas
40 Million Overnight: How a cast can be the most important decision in advertising
Socialpruf
Nike v Adidas - the World Cup brand battle - AOL
BBC Sport, syndicated by AOL
Whose backyard is it anyway? We tracked Adidas' Backyard Legends
FLUZO
Las otras cinco campañas nominadas fueron “Backyard legends” de Adidas, “A critter Carol” de Apple, “Your way out” de Coinbase, “Backstory” de Levi’s y “Why do it?” de Nike.
Marketers by Adlatina / Ad Age

Spread Score

How it works
Reach46Contagion35Breadth10Velocity100LongevityNo data yet45

Numbers

Campaign content impressions, lower bound (Socialpruf snapshot)
40M
As of May 7, 2026 · Self-reported · Socialpruf
Seed to peak
same day
May 7 ’26 to May 7 ’26
Platforms
4
Started on YouTube
Origin
Seeded
Sports

Mechanics

  • NewsjackingPrimary
  • Pairing
  • Platform jump

How it spread

Trace the origin

Adidas released the five-minute film Backyard Legends on YouTube on May 7, 2026, with football stars and Timothée Chalamet. Athletes posted Instagram stories and Spanish-language press covered it that day. BBC Sport put it at about 7 million YouTube views by June 19.

Jun ’26JulAugSepYouTubeInstagramPressOpen web
YouTubeInstagramPressOpen web

7 more events on this chart

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Timeline (10)

  1. May 2026

    adidas seed · May 7 ’26

    Adidas released the five-minute film Backyard Legends on its YouTube channel.[1][2]

    adidas Presents Backyard Legends With Icons From Football, Music, and Film Coming Together to Celebrate the FIFA World Cup 2026™
    Open the first post ↗

  2. Athletes and Timothée Chalamet platform jump · May 7 ’26

    Athletes posted 13 Instagram stories, and a Chalamet reel was played 17.5 million times, Socialpruf reported.[4]

    40 Million Overnight: How a cast can be the most important decision in advertising
    17.5M reel plays

  3. Cadena SER / EFE peak · May 7 ’26

    Cadena SER ran EFE's report on the film at 13:39 CEST on launch day.[5]

Origin
Seeded
Sector
Sports
Region
Global
Campaign content impressions, lower bound (Socialpruf snapshot)
40M
As of May 7, 2026 · Self-reported · Socialpruf
Evidence
Grade B

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2.5B impressions

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X · 2026

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Ads are coming to AI. But not to Claude. Keep thinking.

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Heineken: The Boring Phone

YouTube · 2024

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

Clash of Clans: Revenge

TV · 2015

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

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Jun ’26JulAugSepYouTubeInstagramPressOpen web
YouTubeInstagramPressOpen web

7 more events on this chart

Join free to see them

  1. May 2026

    adidas seed · May 7 ’26

    Adidas released the five-minute film Backyard Legends on its YouTube channel.[1][2]

    adidas Presents Backyard Legends With Icons From Football, Music, and Film Coming Together to Celebrate the FIFA World Cup 2026™
    Open the first post ↗

  2. Athletes and Timothée Chalamet platform jump · May 7 ’26

    Athletes posted 13 Instagram stories, and a Chalamet reel was played 17.5 million times, Socialpruf reported.[4]

    40 Million Overnight: How a cast can be the most important decision in advertising
    17.5M reel plays

  3. Cadena SER / EFE peak · May 7 ’26

    Cadena SER ran EFE's report on the film at 13:39 CEST on launch day.[5]

  1. press · May 7 ’26

  2. press · May 8 ’26

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Why it worked

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