Where “Apex Legends surprise launch” started

Respawn Entertainment / Electronic Arts, on Open web, Feb 4, 2019. It reached 6 platforms in 6 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
Electronic Arts and invited streamersBefore the first postRespawn Entertainment / Electronic ArtsFirst postThe VergePressPlatform jumpOwner responseCommercialObserved peakBacklashPlatform jumpAfterlifePatient zero